There have been other Fiona Projects, and they have usually been participatory:

2003: Send me a photo of a letter.

2004: Send me a video.

2005: I’ll mail you a letter, you send me a photo of it.

2007: I’ll mail you a sticker, you send me a photo of it.

2009: Text Fiona.

2010: If your name is David Gallagher, mail Fiona a postcard.

2012: Post a photo on Instagram.

2013: Post a video on Vine.